Václav Koucký
Strategic Business Development

Václav Koucký

Proven Executive & Strategist

I am a senior manager with 30 years of experience in international trade, strategic management, and crisis management. My primary focus is process stabilization, establishing clear organization, and building long-term sustainable sales structures with full P&L responsibility. I specialize in managing complex sales cycles, developing distribution networks (B2B/B2C), and negotiating with government, security, and international entities (B2G). Over the past year, I have been intensively focusing on artificial intelligence—not merely as a theoretical concept, but as a practical tool for automation and business management optimization. My work is based on hard data and real results, not promises.

Career Milestones & Experience

Over 30 years of executive experience, strategic B2B/B2G sales, and crisis management in prominent multinational and local organizations.

10/2025 – Present

Professional Development & Technology Projects (Sabbatical)

Self-education and personal activities

A planned period dedicated to expanding knowledge and skills in modern technologies and practical application of artificial intelligence.

  • Studying at EITCA Academy and AI Academy focused on practical AI deployment in business and process automation.
  • Design and development of a custom AI Accountant Agent project (under development system for accounting automation) and launching the CZ ORV Market analytical platform.
  • Active market mapping and seeking new opportunities to leverage my managerial and technical knowledge and experience for other meaningful projects.
10/2024 – 09/2025

Sales & Marketing Director / Crisis Manager

Autronic s.r.o.

Leading importer and distributor of furniture and home decorations serving a network of over 500 local and multinational B2B retailers. Direct reporting line to the company owners.

  • Designed a system for obsolete decoration inventory analysis based on seasonal sales waves and warnings in ERP Helios Green (actual implementation was handled by IT support).
  • Led the decorations sales team to increase sales and stabilize partners.
  • Streamlined B2B marketing communication and optimized cross-departmental collaboration.
03/2021 – 09/2024

Country Manager / Executive Director for CZ

Meteor Motor Tech CR

Led the Czech branch of the Motortech Group (official distributor of Polaris ORV and Indian Motorcycle) with full P&L responsibility. Managed daily operations, strategic B2B/B2C initiatives, and a team of 15 employees.

  • Increased market share from 3% to 5% within two years in a highly competitive market.
  • Restructured the dealer network (strategic shift from 25% to 70% mono-brand representation), dramatically increasing brand loyalty and profitability.
  • Designed and deployed a highly functional dealer incentive system and optimized corporate processes.
  • Successfully positioned Polaris as the most visible ORV brand within the Czech racing community through targeted sponsorships and brand activation.
08/2015 – 02/2021

Independent Strategic Consultant & BD

Freelance / Self-Employed (Tech, Security, Industry)

Provided C-level consulting, new market expansion strategies, and business development for technology, security, and industrial companies. Focused on product commercialization and navigating complex B2B/B2G sales cycles.

  • AirCrew Check (Aviation Security & OSINT): Directed B2G business development in the Middle East. Negotiated directly with airport executives and state security agencies (Emirates, Dubai Police).
  • HW group (Industrial IoT): Strategic advisor to the CEO regarding the global market strategy of a Czech sensor manufacturer with worldwide distribution.
  • Strategic Tender Consulting: Lead strategist working alongside top advertising and communication agencies for major corporate clients.
08/2013 – 07/2015

Marketing & Strategy Manager for Domestic Market

ŠKODA AUTO a.s.

Directed product management, strategic planning, and communication for the key domestic market. Led a team (4 direct, >40 indirect reports) with a direct impact on retail and fleet sales for a division generating over CZK 20 billion in revenue (in 2015).

  • Successfully launched key models (ŠKODA Yeti, Octavia CNG, Fabia, Superb), consistently exceeding KPIs set by the global headquarters.
  • Launched a revolutionary operational leasing program for retail customers ("ŠKODA Without Worries"), exceeding the planned market penetration by more than twofold.
  • Executed massive brand activations, including a strategic partnership with the Czech Olympic Team (Sochi Olympic Park).
01/2006 – 07/2013

Country Manager CZ & SK

Yamaha Motor Europe N.V.

Full P&L responsibility for the Czech and Slovak branches. Managed business development and the expansion of the dealer network (motorcycles, ATVs, marine) with an annual turnover of approx. CZK 300 million.

  • Negotiated and won a major B2G public tender to supply 70+ motorcycles to the Czech Police.
  • Achieved the #1 market position in new motorcycle registrations (2007) and successfully navigated the network through the economic crisis (2008).
  • Built and stabilized a team from 3 to 15 employees and maintained key relationships with government authorities, media, and the European headquarters.
04/2002 – 12/2005

Independent Marketing Consultant

Freelance / Self-Employed (Key Project: Poster Consulting)

Specialized marketing and communication consulting for corporate clients.

  • Consulting for the Swiss start-up Poster Consulting International Prague on the strategic implementation of tools for measuring and optimizing the out-of-home (OOH) advertising market in the Czech Republic.
  • Direct reporting to the Swiss owner.
01/2001 – 03/2002

Executive Director of Marketing

Český Telecom (now O2)

Full P&L responsibility for the marketing operations of the dominant operator's retail division (this division generated approx. 90% of the company's CZK 50 billion revenue at the time).

  • Led and mentored a large department of 50 employees.
  • Managed marketing inputs for corporate business plans and provided methodological oversight for implementation across extensive distribution channels.
08/1998 – 12/2000

Marketing Communication Manager for CEE

Philips Consumer Electronics

Directed ATL and BTL communication strategies across the CEE region to support sales volumes exceeding CZK 4 billion.

  • Managed and allocated the international marketing budget, ensuring high ROI and effective localization of campaigns for individual markets.
09/1996 – 08/1998

Client Service Group Director

Grey Worldwide

Managed strategic partnerships with the agency's key clients and spearheaded the acquisition of new business opportunities.

  • Actively served as a member of the agency's core six-person management board.
01/1993 – 08/1996

Account Director

McCann Erickson Prague

Responsible for daily operations and strategic cooperation with the agency's key client.

  • Full client service for Čokoládovny a.s. (part of the Nestlé Group).
07/1992 – 01/1993

Salesman / Merchandiser

Mars CR/SR

Responsible for the acquisition of new and development of existing B2B business partners for the distribution of Mars FMCG products.

  • Distribution of Mars confectionery, food, and pet food products in CR/SR.

Testimonials & Endorsements

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A Historical Perspective

The CSFR Oil Question: A 1992 Perspective in Today's Context

In light of the current geopolitical situation (the 2022 Russian invasion of Ukraine, the U.S. seizure of Venezuelan oil reserves, and the oil shock following the Hormuz blockade), I was reminded of my master's thesis from 1992 defended at VŠE. It is fascinating to see how relevant those 30-year-old analyses remain.

History certainly rhymes in the energy sector. Here are five key areas where my conclusions from 1992 intersect with today's reality:

  • Strategic Independence (IKL Pipeline)
    As early as 1992, I identified the critical need for Czech refineries to secure independence from Russian oil and transit routes. I supported the construction of the Ingolstadt pipeline (IKL), which saved us after 2022 from being held hostage like Slovakia or Hungary.
  • Currency Shocks (Transferable Ruble to USD/Yuan)
    The thesis details the harsh transition from ruble currency rates to global dollar prices, spiking import costs. Today, we face a similar shift with the fading dominance of the petrodollar and the rise of the petroyuan.
  • An Executive Approach to Reserves
    I defined the Kralupy reserves at the time as "wholly inadequate" (only 11 days of oil) and proposed "shock-absorbing storage". The current 90-day standards maintained by the SSHR serve as the exact shield protecting our economy today.
  • Geopolitics (Hormuz & The Middle East)
    I correctly predicted that political instability in the Gulf region would perpetually act as a detonator for global prices. The price of oil is not merely a matter of supply, but above all, a reflection of the "fear of war."
  • Systemic Crisis Solution
    I recommended establishing steering committees at the government level to coordinate imports, financing, and strategic reserves. Inter-ministerial cooperation and professional management have proven correct over the long term.
Master's Thesis - Cover Page Preview

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Certificates & Credentials

Master's Diploma

Master's Diploma

Diploma from the University of Economics, Prague (Faculty of International Relations, International Trade field).

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State Exams

State Exam Certificate

Official verification of the state exams passed in Strategic Management and International Trade.

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LanguageCert Writing

English Certificate – Writing

ESOL LanguageCert Certificate (Listening, Reading, Writing B2 High Pass).

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LanguageCert Speaking

English Certificate – Speaking

ESOL LanguageCert Certificate (Speaking B2 High Pass).

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Succeeding in the Age of AI

Succeeding in the Age of AI

Certificate from the 'End of Procrastination' course - effective strategies and success in the AI era.

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Custom AI Assistants

Custom AI Assistants

Certificate from the 'End of Procrastination' course focused on building and implementing custom AI assistants.

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My Criminal Record Extract and Lustration Certificate are fully available. In adherence to personal data protection standards, I will gladly provide them promptly upon a justified request.

ORV Market Analysis in the CR

During my time in the ORV sector, I noticed the lack of a comprehensible overview of the current status and trends in this fascinating automotive segment. In 2021, together with my product manager at the time, we developed a method of manually filtering relevant vehicles from the registration data of the Ministry of Transport, which allowed us to analyze market dynamics and adapt sales strategies to achieve better results.

However, since this manual approach was extremely time-consuming and error-prone, I decided to rebuild it from the ground up into a robust, automated application (built on the interactive visualization platform Streamlit), which you can explore below. This analytical tool enables clear tracking of market shares, brand trends, vehicle categories (ATV/UTV/SXS), and competitive dynamics to support fast, data-driven decisions in procurement, sales, and marketing.

Note: The analysis contains protected market data and is password-secured. The passcode was either sent to you directly, or I will gladly provide it upon request.

Let's Connect

Are you interested in collaboration, consulting, or learning more about my executive experience?

vaclav@koucky.cz
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